Because it is not only raising awareness for ALS but is raising awareness for charity in general.

My favorite is the person who rarely even THINKS about charity going out of his or her way to dis the ice bucket silliness. I would like to express my personal gratitude to these people because all they are REALLY doing is raising awareness for charitable giving. 

And you know what got them there? The ICE BUCKET CHALLENGE! 

PLEASE keep telling me what I SHOULD be donating to instead of ALS. I LOVE it!